By employing a scratch card on your app or website, you’re setting your business up to gain a LOT of potential customers. Here’s how it works:
Say for example a carpet cleaning business has a promotional 2 for 1 offer on their site. Buy one room of cleaning, get another one done for the same price. Yawn. How many people get excited by that and share it out on social media?
By creating a scratch card offer, the carpet cleaner can get much more attention.
On the scratch card, he offers to give away a free cleaning package. Perhaps he cleans 3 rooms, or does one room and 2 pieces of furniture. Either way, he sets up a prize package on the scratch card. Then he decides how many prizes he wants to give away and how many people can enter the contest.
Anyone who reveals a winning certificate gets to claim the prize. Everyone else is offered the same 2 for 1 deal that he already had on his website.
Here is the absolute best part: in order to claim either their prize or their discount, customers are asked to enter their email into a list. This is a fast way to build up a list of potential clients who are interested in that particular service or product.
Additionally, participants can be asked to share the scratch card out on social media. This gives our carpet cleaner a great deal more publicity with no effort on his part!
Online scratch cards are a great way to build business.